Table of contents for our Digital Marketing journey.
Hello there!
In this article, we will mention the topics that will be partially or totally covered during the upcoming months of Learning Digital Marketing with Alberto. These topics are broad categories or fields in the digital marketing world and will serve as our guide to create useful content for our readers and digital marketing learners.
In our previous post, we defined the concepts of Marketing, Digital Marketing and Digital Marketing Channels. We also mentioned the skillset of a competent and successful Digital Marketer. This information is fundamental to understand the upcoming concepts and information.
The Customer Journey.
Here we will talk about what is a customer avatar o persona, and the customer journey phases or steps.
Marketing Campaigns.
We will be mentioning the 3 types of marketing campaigns, the difference among the following concepts; business plan, marketing strategy, digital marketing plan and campaigns execution, among other related topics.
Storytelling, Copywriting and Content Creation.
We will define the concepts of storytelling, copywriting and content creation, and we will provide tips and resources to improve your skills in this area. You will learn about the importance of these topics for marketing and will provide useful information related to these concepts.
Digital Marketing Channels.
We will go more in-depth about the different digital marketing channels available and will explain each of those. You will learn with me the definitions, and how to take advantage of these digital channels for effective execution of the digital marketing campaign.
CMS, Websites and Landing Pages.
Here you will read about the importance of a website and dedicated landing pages. We will also cover what is a CMS and the most popular CMS options. Additionally, you will learn about popular tools to create your own website and landing pages.
Metrics, KPI and ROI.
We will review the importance of metrics in digital marketing. We will discuss some of the most relevant concepts of metrics, including KPI, ROI, ROMI, etc.
Marketing Optimization.
Here we will learn how to optimize your web presence; website, social network scape and digital marketing campaigns. We will learn about different tools that provide you with insights and support to effectively optimize your digital content.
Marketing Tools and skills.
We will discuss the most popular tools and will provide information regarding where to learn about them. As a digital marketer, you should know about production and edition of content, as well as many other skills which we will be discussing in later articles.
Online Entrepreneurship and Digital Marketing Jobs.
For those who want to start their own online business, we will discuss online entrepreneurship ideas and tips. For the ones looking for digital marketing jobs, we will provide links to more advance resources.
It is important to mention that the following articles or post will not necessarily be created following the table of contents order, nevertheless, each post or article will be tagged or labelled with one of the categories (in bold letters) so you can easily access it in the archive page at your convenience.
Enjoy the reading, and please comment down below.
Every opinion on how to improve the copywriting style, the sources of information, and the theory will allow me to make adjustments on the go with the objective of providing better and more accurate information.
Best, Alberto Salas
In this article, we will mention the topics that will be partially or totally covered during the upcoming months of Learning Digital Marketing with Alberto. These topics are broad categories or fields in the digital marketing world and will serve as our guide to create useful content for our readers and digital marketing learners.
In our previous post, we defined the concepts of Marketing, Digital Marketing and Digital Marketing Channels. We also mentioned the skillset of a competent and successful Digital Marketer. This information is fundamental to understand the upcoming concepts and information.
TABLE OF CONTENTS
The Customer Journey.
Here we will talk about what is a customer avatar o persona, and the customer journey phases or steps.
Marketing Campaigns.
We will be mentioning the 3 types of marketing campaigns, the difference among the following concepts; business plan, marketing strategy, digital marketing plan and campaigns execution, among other related topics.
Storytelling, Copywriting and Content Creation.
We will define the concepts of storytelling, copywriting and content creation, and we will provide tips and resources to improve your skills in this area. You will learn about the importance of these topics for marketing and will provide useful information related to these concepts.
Digital Marketing Channels.
We will go more in-depth about the different digital marketing channels available and will explain each of those. You will learn with me the definitions, and how to take advantage of these digital channels for effective execution of the digital marketing campaign.
CMS, Websites and Landing Pages.
Here you will read about the importance of a website and dedicated landing pages. We will also cover what is a CMS and the most popular CMS options. Additionally, you will learn about popular tools to create your own website and landing pages.
Metrics, KPI and ROI.
We will review the importance of metrics in digital marketing. We will discuss some of the most relevant concepts of metrics, including KPI, ROI, ROMI, etc.
Marketing Optimization.
Here we will learn how to optimize your web presence; website, social network scape and digital marketing campaigns. We will learn about different tools that provide you with insights and support to effectively optimize your digital content.
Marketing Tools and skills.
We will discuss the most popular tools and will provide information regarding where to learn about them. As a digital marketer, you should know about production and edition of content, as well as many other skills which we will be discussing in later articles.
Online Entrepreneurship and Digital Marketing Jobs.
For those who want to start their own online business, we will discuss online entrepreneurship ideas and tips. For the ones looking for digital marketing jobs, we will provide links to more advance resources.
It is important to mention that the following articles or post will not necessarily be created following the table of contents order, nevertheless, each post or article will be tagged or labelled with one of the categories (in bold letters) so you can easily access it in the archive page at your convenience.
Enjoy the reading, and please comment down below.
Every opinion on how to improve the copywriting style, the sources of information, and the theory will allow me to make adjustments on the go with the objective of providing better and more accurate information.
Best, Alberto Salas
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