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Showing posts with the label Organic Search

HTML, CSS, and JavaScript; Why they should be part of your e-marketing skills.

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Hello there! In this article, you will find out why it is important to understand the basics of HTML, CCS, and JavaScript for digital marketing. You are about to learn easy to understand definitions of these concepts and the relation between them. Furthermore, you will read about how to explore these concepts for your advantage in internet marketing. Finally, you will find out what are some of the best online resources to start learning more about HTML, CSS, and JavaScript. Table of Contents What are HTML, CSS, and JavaScript? Let’s define each of these concepts separately. What is HTML? HTML is an acronym that stands for HyperText Markup Language. HTML is a markup language that is used to structure webpages, web applications, and content. JavaTpoint says, “ HyperText simply means " Text within Text ." A text has a link within it, is a hypertext. Whenever you click on a link that brings you to a new webpage, you have clicked on a hypertext. HyperText is a

What is SEO and why is it essential in Digital Marketing efforts?

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Hello there! In this article, I am going to discuss what is SEO and why it is so important in digital marketing. I will also mention SEO best practices, and where to keep learning more about SEO. Finally, I will go over the most popular SEO tools, and I will wrap up with final comments regarding Search Engine Optimization. Table of Contents What is SEO? According to Moz.com , SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. To understand the true meaning of SEO, let's break that definition down and look at the parts:  Quality of traffic. You want to attract visitors who are genuinely interested in the products that you offer.  Quantity of traffic. Once you have the right people clicking-through from those search engine results pages (SERPs), more traffic is better.  Organic results.  Organic traffic is any traffic that you don't have to pa