Learning Digital Marketing with Alberto

Hello there! In this blog post, you will learn the definition of email marketing and its main objectives and benefits. Additionally, you will learn what is a drip marketing campaign and the considerations you must have when executing one. At the end of this article, I will mention the most popular email marketing tools and email marketing platforms to support your email marketing campaign efforts. Table of Contents What is Email Marketing As I already mentioned in the previous post " Digital Marketing Channels ",  Susan Ward at  thebalancesmb.com  wrote, "In its most basic sense, email marketing is the use of email to promote products or services.  An even better email marketing definition is the use of email to develop relationships with potential customers or clients". What is the main objective of an email marketing campaign? The main objective of an email marketing campaign is to transform: Strangers into friends. Leads into sa

Hello there! In this article, we talk about what is Mobile Marketing, why is it important and what are the main things to keep in mind when creating and running a mobile marketing campaign.  You will also find plenty of resources, and links to more detailed information, popular tools and platforms. With mobile consumption on the rise, it makes sense to include it in your advertising strategy.  What is Mobile Marketing? As I mentioned before in my Digital Channels post , mobile or location-based marketing is one of the 8 digital marketing channels .  Here is my favourite definition of mobile marketing by  The Digital Marketing Institute ; "mobile marketing is the sharing of a brand or business in a way that is optimized for smartphones and other mobile devices throughout apps, social media channels, and websites". One could argue that mobile is only a setting, a set of strategies or a device type used to access other digital marketing channels like Soc

Hello there! In this article, we will mention the topics that will be partially or totally covered during the upcoming months of Learning Digital Marketing with Alberto. These topics are broad categories or fields in the digital marketing world and will serve as our guide to create useful content for our readers and digital marketing learners. In our previous post , we defined the concepts of Marketing, Digital Marketing and Digital Marketing Channels. We also mentioned the skillset of a competent and successful Digital Marketer. This information is fundamental to understand the upcoming concepts and information.   TABLE OF CONTENTS The Customer Journey.   Here we will talk about what is a customer avatar o persona, and the customer journey phases or steps. Marketing Campaigns. We will be mentioning the 3 types of marketing campaigns, the difference among the following concepts;  business plan, marketing strategy, digital marketing plan and campaigns execution, among othe