Learning Digital Marketing with Alberto

Hello there! Today you are going to learn the differences between Sales and Marketing. You will read definitions of both concepts and will find out how they work together. Additionally, we will also study the concept of digital sales and its relation to digital marketing. Next, I will cover some software solutions or tools for successful Sales and Marketing alignment. Finally, I will wrap up the article with comments regarding Sales and Marketing alignment. Table of Contents What is Sales? Simply put, sales is an activity or business transaction where there is an exchange of money for a good, service, or both. The aim of sales is to reach out to leads, who have shown a certain degree of interest or fit the description of the company’s, or individual’s target customer, in hopes of providing them with a solution, in which the lead has to purchase the products or services offered by the salesman. There are several types of sales including B2C, eCommerce, and Direct S...

Hello there! In this article, we will mention the topics that will be partially or totally covered during the upcoming months of Learning Digital Marketing with Alberto. These topics are broad categories or fields in the digital marketing world and will serve as our guide to create useful content for our readers and digital marketing learners. In our previous post , we defined the concepts of Marketing, Digital Marketing and Digital Marketing Channels. We also mentioned the skillset of a competent and successful Digital Marketer. This information is fundamental to understand the upcoming concepts and information.   TABLE OF CONTENTS The Customer Journey.   Here we will talk about what is a customer avatar o persona, and the customer journey phases or steps. Marketing Campaigns. We will be mentioning the 3 types of marketing campaigns, the difference among the following concepts;  business plan, marketing strategy, digital marketing plan and campaigns ex...