Learning Digital Marketing with Alberto

Landing Page Essentials Hello there! Today you will learn what are landing pages and why landing pages are important for digital marketing and your business. Then, you will learn when to create a landing page, and some examples of popular platforms to create yours. Finally, I will provide 3 examples of good landing pages. Table of Contents What is a Landing Page? A landing page is a dedicated standalone web page, created with the purpose of facilitating a conversion, by narrowing down the information and links to the absolutely necessary, so the internet user performs the desired action, without getting distracted in the process. Landing pages show up after clicking on a call to action, meaning that they are focused on a particular stream of traffic, and therefore landing pages content and call-to-actions are specifically targeted for those users. Why are Landing Pages Important? As mentioned in the previous definition, landing pages deal with the problem of distrac...

Hello there! Today you are going to learn the differences between Sales and Marketing. You will read definitions of both concepts and will find out how they work together. Additionally, we will also study the concept of digital sales and its relation to digital marketing. Next, I will cover some software solutions or tools for successful Sales and Marketing alignment. Finally, I will wrap up the article with comments regarding Sales and Marketing alignment. Table of Contents What is Sales? Simply put, sales is an activity or business transaction where there is an exchange of money for a good, service, or both. The aim of sales is to reach out to leads, who have shown a certain degree of interest or fit the description of the company’s, or individual’s target customer, in hopes of providing them with a solution, in which the lead has to purchase the products or services offered by the salesman. There are several types of sales including B2C, eCommerce, and Direct S...