Learning Digital Marketing with Alberto

Hello there! Today you will learn what eCommerce is, the pros and cons of eCommerce, and its components, so you can start selling online. Additionally, I will be mentioning some of the most popular platforms for each component of eCommerce. Contents What is eCommerce? E-commerce stands for electronic commerce and encompasses selling and buying through electronic means; internet.  According to Shopify , “Ecommerce is often used to refer to the sale of physical products online, but it can also describe any kind of commercial transaction that is facilitated through the internet”. What are the pros and cons of eCommerce? Consumers (Individuals and organizations) want faster processes, wide and quick access to solutions, and the possibility of buying from anywhere, at any time. Similarly, sellers(Individuals and organizations) are always looking for more efficient ways to sell, charge, and deliver their products. Ecommerce is one answer on both sides; buyers and se...

Hello there! Today you will learn about what is a marketing plan and the importance of it. Additionally, you will learn the main parts of a marketing plan and how to make your own digital marketing plan. I will wrap up talking about the pros and cons of a marketing plan, and how to make a digital marketing plan that is useful, effective, and practical so your project or company continues to grow. Table of Contents What is a Marketing Plan? A marketing plan is a document to clarify who your potential customers are, how your products satisfy their needs or solve their problems, and the strategies and tactics to reach out and connect with them while building trust and delivering value. Sam Bromley (2019), in his Simply Business article, defines a marketing plan this way; “a document that lets you establish and track your marketing strategy (or strategies) over a period of time. Why is it important to have a Marketing Plan? In my opinion, a marketing plan is not just i...