A mandatory introduction to email marketing as a digital marketing channel
Hello there! In this blog post, you will learn the definition of email marketing and its main objectives and benefits. Additionally, you will learn what is a drip marketing campaign and the considerations you must have when executing one. At the end of this article, I will mention the most popular email marketing tools and email marketing platforms to support your email marketing campaign efforts. Table of Contents What is Email Marketing As I already mentioned in the previous post " Digital Marketing Channels ", Susan Ward at thebalancesmb.com wrote, "In its most basic sense, email marketing is the use of email to promote products or services. An even better email marketing definition is the use of email to develop relationships with potential customers or clients". What is the main objective of an email marketing campaign? The main objective of an email marketing campaign is to transform: Strangers into friends. Leads into sa