Sales and Marketing: What is the difference?
Hello there! Today you are going to learn the differences between Sales and Marketing. You will read definitions of both concepts and will find out how they work together. Additionally, we will also study the concept of digital sales and its relation to digital marketing. Next, I will cover some software solutions or tools for successful Sales and Marketing alignment. Finally, I will wrap up the article with comments regarding Sales and Marketing alignment. Table of Contents What is Sales? Simply put, sales is an activity or business transaction where there is an exchange of money for a good, service, or both. The aim of sales is to reach out to leads, who have shown a certain degree of interest or fit the description of the company’s, or individual’s target customer, in hopes of providing them with a solution, in which the lead has to purchase the products or services offered by the salesman. There are several types of sales including B2C, eCommerce, and Direct S