Table of contents for our Digital Marketing journey.
Hello there! In this article, we will mention the topics that will be partially or totally covered during the upcoming months of Learning Digital Marketing with Alberto. These topics are broad categories or fields in the digital marketing world and will serve as our guide to create useful content for our readers and digital marketing learners. In our previous post , we defined the concepts of Marketing, Digital Marketing and Digital Marketing Channels. We also mentioned the skillset of a competent and successful Digital Marketer. This information is fundamental to understand the upcoming concepts and information. TABLE OF CONTENTS The Customer Journey. Here we will talk about what is a customer avatar o persona, and the customer journey phases or steps. Marketing Campaigns. We will be mentioning the 3 types of marketing campaigns, the difference among the following concepts; business plan, marketing strategy, digital marketing plan and campaigns ex...