Learning Digital Marketing with Alberto

Hello there! In this article, we talk about what is Mobile Marketing, why is it important and what are the main things to keep in mind when creating and running a mobile marketing campaign.  You will also find plenty of resources, and links to more detailed information, popular tools and platforms. With mobile consumption on the rise, it makes sense to include it in your advertising strategy.  What is Mobile Marketing? As I mentioned before in my Digital Channels post , mobile or location-based marketing is one of the 8 digital marketing channels .  Here is my favourite definition of mobile marketing by  The Digital Marketing Institute ; "mobile marketing is the sharing of a brand or business in a way that is optimized for smartphones and other mobile devices throughout apps, social media channels, and websites". One could argue that mobile is only a setting, a set of strategies or a device type used to access other digital marketing channels...

Hello there! Today we will be talking about what is a digital marketing channel, why are they important in digital marketing and which are the main digital marketing channels. We will provide a short explanation of each digital marketing channel and some final thoughts about it. Additional, we will provide information about the extra resources that you can get to obtain more knowledge regarding this fundamental digital marketing topic. What is a Digital Marketing Channel? As previously defined in " Begin learning about Digital Marketing with Alberto " a digital marketing channel is a communication path through digital technologies which helps marketers target the right audience and attract them towards the products or services being marketed.  Another good definition is the one provided by the official Chartered Institute of Marketing (CIM) ; "The methods used by a company to communicate and interact with its customers". What is the importance o...

Hello there, In this post, I will mention the topics that will be discussed as the first steps for our digital marketing learning process.  As previously mentioned, we will be posting articles according to the table of content which you can find in this link . The different posts are tagged according to the table of content so you can explore and find the topics you are interested the most in our "Archives" page, or preferably by clicking on the label of the topic you want to learn about.  Feel free to explore this blog features and enjoy the material. As per the next days, here are the topics we will be covering: Digital Marketing Channels Mobile Marketing SEO SEM Content Creation Email & Drip Marketing. Basic Marketing Tools (Video edition, photo edition, analytics, In-page and off-page) HTML-CSS and JavaScript. Sales in Marketing Copywriting and Storytelling. CMS, landing pages and websites More Basic Marketing Tools (Image compression, online men...

Hello there! In this article, we will mention the topics that will be partially or totally covered during the upcoming months of Learning Digital Marketing with Alberto. These topics are broad categories or fields in the digital marketing world and will serve as our guide to create useful content for our readers and digital marketing learners. In our previous post , we defined the concepts of Marketing, Digital Marketing and Digital Marketing Channels. We also mentioned the skillset of a competent and successful Digital Marketer. This information is fundamental to understand the upcoming concepts and information.   TABLE OF CONTENTS The Customer Journey.   Here we will talk about what is a customer avatar o persona, and the customer journey phases or steps. Marketing Campaigns. We will be mentioning the 3 types of marketing campaigns, the difference among the following concepts;  business plan, marketing strategy, digital marketing plan and campaigns ex...

Hello there! In this post, we will talk about what is Digital Marketing and the different job options for those who learn about it.  We will define what is a Digital Marketer and the main questions to keep into consideration before you take your first steps in the digital marketing world as well as the hard and soft skills you should have as a digital marketer. What is Digital Marketing? According to Hubspot , Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels... to connect with current and prospective customers. In order to understand this concept, we need at least the next two definitions: 1. What is Marketing? Marketing has multiple definitions since it is a broad field of study. One of the best definitions is by Business Dictionary . Marketing is the management process through which goods and services move from concept to the customer. It includes the coordination of...