Landing Page Essentials
Landing Page Essentials
Hello there!
Today you will learn what are landing pages and why landing pages are important for digital marketing and your business. Then, you will learn when to create a landing page, and some examples of popular platforms to create yours. Finally, I will provide 3 examples of good landing pages.
What is a Landing Page?
A landing page is a dedicated standalone web page, created with the purpose of facilitating a conversion, by narrowing down the information and links to the absolutely necessary, so the internet user performs the desired action, without getting distracted in the process.
Landing pages show up after clicking on a call to action, meaning that they are focused on a particular stream of traffic, and therefore landing pages content and call-to-actions are specifically targeted for those users.
Why are Landing Pages Important?
As mentioned in the previous definition, landing pages deal with the problem of distraction on the internet. Landing pages have no menu, no irrelevant content or external links other than those in the Call-to-actions (CTA) or shareable bottoms.
The main reason for creating a landing page is that it allows us to increase conversion rates.
Additionally, with a landing page you can collect data under the user’s consent, like email, names, and other customer’s information as an exchange for a piece of valuable content such as ebooks, courses, newsletters, cheat sheets, and others.
When should I Use Landing Pages?
You should use landing pages every time you have a call-to-action outside your website. For example, ideally, you should have landing pages for banners, ads, promos, sales, and others (CTA’s in your social networks, etc).
When thinking of growing your email list or databases, landing pages with forms (gated offers) are ideal.
How can you create a Landing Page?
There are multiple platforms that allow you to easily create effective landing pages, including drag and drop options. I suggest to make sure and use professional options since the appearance, loading time, and security are key for successful landing pages.
A few tips for you when you create your first landing page:
Make sure to utilize a subdomain and customized URL to make your landing page appear more professional.
Do not use distracting elements, except for your Call-To-Action.
Be concise and clear.
Keep in mind the UX and the goal of the landing page.
Select a platform appropriate for the size of your company so it allows you to grow.
Add “Share links” so your visitor’s audience can easily access your landing page.
Popular platforms to create landing pages.
Among the most popular platforms to create a landing page are:
Here are some examples of awesome landing pages for you to get inspired.
SalesForce free demos landing page
Uber Sign Up Landing page.
Microsoft Mobilize your business landing page.
Keep in mind that landing pages are created with a conversion purpose, for example, a limited-time promo. Therefore, when the purpose is extinguished, the landing page get inactivated. I mentioned 3 examples of landing pages, but if the link doesn’t work try these articles with landing pages examples:
25 Best Landing Page Examples from Top Companies For Inspiration
29 Best Landing Page Examples
Wrapping Up
Landing pages help you increase your conversion rates, grow your email lists and databases, and segment your audience.
Landin pages are relatively easy to create, and when creating yours, there are multiple platforms where to choose from.
If you have any questions, suggestions, or comments, please, let me know down below. Every opinion on how to improve the content of this blog will allow me to make adjustments on the go, with the objective of providing quality information for you, my dear readers.
If you would like to read my previous post about “Storytelling in Marketing and branding”, click here.
Sincerely,
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