Learning Digital Marketing with Alberto

Landing Page Essentials Hello there! Today you will learn what are landing pages and why landing pages are important for digital marketing and your business. Then, you will learn when to create a landing page, and some examples of popular platforms to create yours. Finally, I will provide 3 examples of good landing pages. Table of Contents What is a Landing Page? A landing page is a dedicated standalone web page, created with the purpose of facilitating a conversion, by narrowing down the information and links to the absolutely necessary, so the internet user performs the desired action, without getting distracted in the process. Landing pages show up after clicking on a call to action, meaning that they are focused on a particular stream of traffic, and therefore landing pages content and call-to-actions are specifically targeted for those users. Why are Landing Pages Important? As mentioned in the previous definition, landing pages deal with the problem of distrac...

Storytelling in Marketing and branding. Hello there! Today you will read about how important storytelling is for marketing and branding. Then, you will learn why storytelling is so effective as well as some neuroscience facts behind it. Next, you will be able to acquire simple and effective techniques for improving your brand and marketing storytelling. Finally, I will provide links to useful resources and examples, where you can learn more about the fascinating world of storytelling as a marketing approach. Table of Contents Why is storytelling so important for marketing and branding? In her Forbes article , Kimberly A. Whitler summarized the importance of storytelling in three points.  First, in a world overloaded with information, storytelling lets marketers engage consumers through a different delivery. Second, stories transmit knowledge and meaning. Third, storytelling enables marketers to develop a deeper connection with the audience because people love ...