Learning Digital Marketing with Alberto

Hello there! In this blog post, you will learn the definition of email marketing and its main objectives and benefits. Additionally, you will learn what is a drip marketing campaign and the considerations you must have when executing one. At the end of this article, I will mention the most popular email marketing tools and email marketing platforms to support your email marketing campaign efforts. Table of Contents What is Email Marketing As I already mentioned in the previous post " Digital Marketing Channels ",  Susan Ward at  thebalancesmb.com  wrote, "In its most basic sense, email marketing is the use of email to promote products or services.  An even better email marketing definition is the use of email to develop relationships with potential customers or clients". What is the main objective of an email marketing campaign? The main objective of an email marketing campaign is to transform: Strangers into friends. Leads into sa

Hello there! In this article, we talk about what is Mobile Marketing, why is it important and what are the main things to keep in mind when creating and running a mobile marketing campaign.  You will also find plenty of resources, and links to more detailed information, popular tools and platforms. With mobile consumption on the rise, it makes sense to include it in your advertising strategy.  What is Mobile Marketing? As I mentioned before in my Digital Channels post , mobile or location-based marketing is one of the 8 digital marketing channels .  Here is my favourite definition of mobile marketing by  The Digital Marketing Institute ; "mobile marketing is the sharing of a brand or business in a way that is optimized for smartphones and other mobile devices throughout apps, social media channels, and websites". One could argue that mobile is only a setting, a set of strategies or a device type used to access other digital marketing channels like Soc

Hello there! Today we will be talking about what is a digital marketing channel, why are they important in digital marketing and which are the main digital marketing channels. We will provide a short explanation of each digital marketing channel and some final thoughts about it. Additional, we will provide information about the extra resources that you can get to obtain more knowledge regarding this fundamental digital marketing topic. What is a Digital Marketing Channel? As previously defined in " Begin learning about Digital Marketing with Alberto " a digital marketing channel is a communication path through digital technologies which helps marketers target the right audience and attract them towards the products or services being marketed.  Another good definition is the one provided by the official Chartered Institute of Marketing (CIM) ; "The methods used by a company to communicate and interact with its customers". What is the importance o