Learning Digital Marketing with Alberto

Hello there. In this article,  I am going to talk about what are metrics, key performance indicators and return on investment, in the Digital Marketing world. Additionally, I will explain the difference between these concepts and will provide some examples. I will also mention basic information about the balanced scorecard as tool for managers. Then, I will refer to the reasons why, it is important that you, as a digital marketer, understand and apply these concepts at work. Finally, I will wrap up the article with a few comments or takeaways. Table of Contents What are metrics, KPI and ROI? First, let’s define metrics in Digital Marketing. Simply put, metrics are values, usually expressed in the form of percentage but also in digits, used by marketing teams to measure and track the effectiveness of their marketing efforts.  In other words, a metric is a number or a percentage, that tell us about the performance of a marketing campaign, and if measured repeatedly, m

Hello there! In this blog post, you will learn the definition of email marketing and its main objectives and benefits. Additionally, you will learn what is a drip marketing campaign and the considerations you must have when executing one. At the end of this article, I will mention the most popular email marketing tools and email marketing platforms to support your email marketing campaign efforts. Table of Contents What is Email Marketing As I already mentioned in the previous post " Digital Marketing Channels ",  Susan Ward at  thebalancesmb.com  wrote, "In its most basic sense, email marketing is the use of email to promote products or services.  An even better email marketing definition is the use of email to develop relationships with potential customers or clients". What is the main objective of an email marketing campaign? The main objective of an email marketing campaign is to transform: Strangers into friends. Leads into sa

Hello there! In this article, we will mention the topics that will be partially or totally covered during the upcoming months of Learning Digital Marketing with Alberto. These topics are broad categories or fields in the digital marketing world and will serve as our guide to create useful content for our readers and digital marketing learners. In our previous post , we defined the concepts of Marketing, Digital Marketing and Digital Marketing Channels. We also mentioned the skillset of a competent and successful Digital Marketer. This information is fundamental to understand the upcoming concepts and information.   TABLE OF CONTENTS The Customer Journey.   Here we will talk about what is a customer avatar o persona, and the customer journey phases or steps. Marketing Campaigns. We will be mentioning the 3 types of marketing campaigns, the difference among the following concepts;  business plan, marketing strategy, digital marketing plan and campaigns execution, among othe