Learning Digital Marketing with Alberto

Hello there. In this article,  I am going to talk about what are metrics, key performance indicators and return on investment, in the Digital Marketing world. Additionally, I will explain the difference between these concepts and will provide some examples. I will also mention basic information about the balanced scorecard as tool for managers. Then, I will refer to the reasons why, it is important that you, as a digital marketer, understand and apply these concepts at work. Finally, I will wrap up the article with a few comments or takeaways. Table of Contents What are metrics, KPI and ROI? First, let’s define metrics in Digital Marketing. Simply put, metrics are values, usually expressed in the form of percentage but also in digits, used by marketing teams to measure and track the effectiveness of their marketing efforts.  In other words, a metric is a number or a percentage, that tell us about the performance of a marketing campaign, and if measured repe...

Hello there! Today, I will be covering the basics of search engine marketing (SEM) or paid digital advertising, as a digital channel. I will provide the best definition for SEM, and I will explain why SEM is important for you and the brand you represent. Additionally, I will be mentioning how and when to use search engine marketing, as well as the most popular tools to access this digital marketing channel. Finally, I will wrap up with my comments about paid advertising in the digital world. Table of Contents What is SEM? According to HubSpot , SEM, or “search engine marketing, is using paid advertising to ensure that your business's products or services are visible in search engine results pages (SERPs). When a user types in a certain keyword, SEM enables your business to appear as a result for that search query”. It is important to keep in mind that if your ad is relevant and the bid is enough, your ad will be shown on the search engine result page (SERP). Not...

Hello there! In this article, I am going to discuss what is SEO and why it is so important in digital marketing. I will also mention SEO best practices, and where to keep learning more about SEO. Finally, I will go over the most popular SEO tools, and I will wrap up with final comments regarding Search Engine Optimization. Table of Contents What is SEO? According to Moz.com , SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. To understand the true meaning of SEO, let's break that definition down and look at the parts:  Quality of traffic. You want to attract visitors who are genuinely interested in the products that you offer.  Quantity of traffic. Once you have the right people clicking-through from those search engine results pages (SERPs), more traffic is better.  Organic results.  Organic traffic is any traffic that you don't...